Verbal Cognition


Definition

Grub Works defines this metric as:

The breadth and depth of any given users Vocabulary.

What is it's value?

Verbal Cognition is a metric which should be viewed as a pseudo test of intelligence. While it is not directly correlated to IQ, it is an approximation which is resistant to many faults other approximation fall prey to.

How should I use it?

This metric should not be used to make assumptions about an individuals intelligence directly. Instead this metric should be used as a method to discriminate against multiple groups that seem similar, or as a general metric and first step whenever making analysis.



Average Likes


Definition

Grub Works defines this metric as:

The mean of exclusively postitive messaging exclusive to the site, over the lifetime of the account.

What is it's value?

While this metric is an effective use of measuring absolute popularity it should be noted that this metric is dirtied by the age of the account and popularity of the particular social media site the account belongs to. Further more this metric does not include share, retweetes, or messaging system used as a means of spreading the original post, as those systems are not necessarily exclusively positive to the original posting.

How should I use it?

Grub Works recommends that this metric be used in conjunction with the "Average Likes(Last 6 Months)" metric and utilized as a way to judge growth of popularity over the lifetime of the account, and to compare the popularity of the account in it's current state.



Average Likes(Last 6 Months)


Definition

Grub Works defines this metric as:

The mean of exclusively postitive messaging exclusive to the site in specific, over the most recent 6 months from the date of analysis request.

What is it's value?

As this metric represent the most recent test as to the popularity of the account it would be used well as a mean to making quick judgements about the popularity of the account. Because of the limit to the amount of time the metric is not dirtied by the growth and wane of any given site's popularity, or the growth in popularity of the account (this is unless rapid growth has happend somewhere within the last 6 months).

How should I use it?

Quick judgemens about the popularity of the account would be served well by this metric, and any analysis looking to eliminate any errors brought up by the change in the site itself.



Posts Per Month


Definition

Grub Works defines this metric as:

The mean of postings per month over the lifetime of the account.

What is it's value?

A simple metric for judging how prolific a poster the account is.

How should I use it?

This metric should be used as a method for putting specific metrics into a format where they can be compared.



Vulgarity


Definition

Grub Works defines this metric as:

The rate of words Grub Works defines as vulgar per megabyte of information transmitted.

What is it's value?

Vulgarity is a particularly interesting metric which has a range of diffrent uses depending what groups you are measuring against it. Words we define as vulgar are often used as flavor additives within text, however accounts that fall outside of normal ranges for this metric are often unaware of just how often they are using vulgar words or are hyper aware.

How should I use it?

This metric is express dessigned for looking at how accounts are using vulgar words to market themselves. This takes on diffrent roles depeding on the group you are after, many times individuals increase the use of these words to sound more passionate about a subject or organizations will uses highly vulgar words to draw attention and interest.